Op-Ed | Trend Forecasting Is Becoming Less Art, More Science - The Business of Fashion


The Business of Fashion

Op-Ed | Trend Forecasting Is Becoming Less Art, More Science
The Business of Fashion
Learning to analyse digital demand signals is the key to staying on trend, argues Yarden Horwitz, one of the 10 winners of BoF's Future VOICES Challenge. ... For example, how is the rise in interest around gut health impacting clothing styles and comfort?



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